An integrated SWOT–extended PIPRECIA model for identifying key determinants of tourism development: The case of Serbia

This paper proposes a new integrated model based on SWOT and extended PIvot Pairwise RElative Criteria Importance Assessment (PIPRECIA) that offers systematic approach to strategic planning in tourism. The applicability of the proposed is demonstrated through case study defining main determinants tourism development Serbia. result emphasizes strategy Improving organization, management, enhancement as highest priority for implementation. facilitates decision-making tourism, its key advantages are suitability application group simplicity.